Introduction: The Psychology of Effortless Thinking Ever find yourself accepting a statement simply because it was repeated several times, or because it felt familiar? This phenomenon has been studied extensively in psychology and is central to Cognitive Ease—a term popularized by Daniel Kahneman in Thinking, Fast and Slow. Cognitive Ease Read more…

Patterns are everywhere. From how we think to how we act, patterns shape our lives, especially in decision making. But what exactly are patterns, and why do they matter in psychology? What Are Patterns? A pattern is something that repeats in a predictable way. In psychology, patterns help us process Read more…

Introduction Have you ever instinctively reacted to something, only to realize later that your judgment was off? Maybe you bought an expensive gadget on impulse, misjudged someone at first glance, or answered a question too quickly—only to realize you got it wrong. These snap decisions happen because your mind relies Read more…